Resume

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HIGHLIGHTS

Communications professional specializing in marketing automation, data management, and email marketing tools and strategies.

Earned a MS from NYU in Corporate Communications (Capstone: The Role and Future of Automation in Public Relations: Using Automation to Target and Develop Content for Defined Media Relations Audiences)

Personal interest in computer science and software development.

PROFESSIONAL EXPERIENCE

Email Marketing Manager
February 2019 – present

  • Subject matter expert on Marketo and Cvent for NYU Central Alumni Relations, responsible for marketing automation strategy and execution
  • Responsibhttps://mail.google.com/mail/u/1/#inboxle for data hygiene strategy for Marketo and all integrations
  • Manage Cvent-Marketo integration points and build integrated templates for complex registration and programs utilizing the Cvent-Marketo integration
  • Transitioned NYU Alumni Relations from iModules to Marketo (marketing automation)
  • Developed and implement Marketo segmentation strategy for NYU Alumni Relations (audience of 500,000+)
  • Established KPIs and report on email marketing metrics

Communications Associate, NYU Alumni Relations, New York University

January 2018 – January 2019

  • Responsible for managing and analyzing all NYU Alumni email, video, and social media metrics
  • Execute marketing plans for 600+ NYU Alumni events (event registration, email marketing, social media marketing)
  • Transitioned nyualumni.com from iModules to Adobe Experience Manager (CMS)
  • Subject matter expert and lead on WCAG 2.0 digital accessibility standards
  • Responsible for requesting Advance data retrievals and advising on Communications interaction with Advance database
  • Manage NYU Alumni Facebook Business Manager Account (50+ club pages)
  • Interactive content creator, writer, and editor for NYU Alumni content (audience: 300K+) and internal Center of Excellence
  • Create and execute newsletters including the monthly metro and global events newsletters (audience: 150K)
  • Upkeep NYU Alumni social media platforms: Facebook (61k+), Twitter (23K+), Instagram (11K+), and LinkedIn (29K+)
  • Manage NYU Alumni Weekend iOS/Android app content and execution
  • Manage NYU Alumni video archive

Administrative Aide, Alumni Communications, New York University

September 2015 – January 2018

  • Initial contact for all alumni customer service; write all official responses and standby statements for relevant press matters and crisis communication
  • Proofread digital and print communications including all materials being sent to all
    alumni University-wide
  • Write all press releases for NYU Alumni Relations
  • Manage Alumni Communications budget and act as an “iBuy Superuser” for UDAR
  • Manage two student employees working a total of 25 hours per week
  • Manage NYU Alumni Relations Pinterest and Twitter accounts
  • Write the monthly internal e-newsletter and “lost alumni” email
  • Researched, designed, implemented and maintain the Prominent Alumni Database, enabling staff to search alumni by accomplishment
  • Manage the research and announcement of alumni nominee and winners of prominent awards (Academy Awards, Emmys, Pulitzer Prizes, Nobel Prizes, etc.)
  • Implemented and manage Alumni Communication’s photo database, containing nearly 30,000 images – all dated and tagged for easy searching
  • Closely monitor press generated about the University and alumni

Marketing Communications Coordinator, NBCUniversal

June 2014 – August 2015

  • Supported both the Senior Vice President of Marketing and Acquired Programming and Vice President of Communications, as well as the corporate integration of newly acquired and expanding businesses into the NBCUniversal Owned Television Stations division
  • Coordinated with 28 news stations and two diginets, COZI TV and TeleXitos, across the United States to generate comprehensive marketing reports for company-wide marketing and communication initiatives, as well as programming schedules
  • Closely monitored all press outlets and produced comprehensive competitive and diversity reports for the division
  • Wrote press releases and developed strategic press distribution lists
  • Assisted with the development and planning of comprehensive integrated marketing training seminars
  • Designed and wrote a monthly internal newsletter distributed to more than 3,000 employees nationwide

Page, NBCUniversal

February 2014 – May 2014

  • Provided research, budget, and inventory support for Syfy programming marketing campaigns including the following: Sharknado II, Defiance, Dominion, Ascension, Comic-Con 2014, and Syfy Movies with a View
  • Acted as executive assistant to the Chief Financial Officer and Senior Vice President of Human Resources at NBC News
  • Participated in coordination of public audience for shows (Saturday Night Live, Late Night with Seth Meyers and TODAY), as well as trained to give tours of NBC Studios to the public and VIPs

Intern, NBC Sports and NBC Olympics

January 2013 – June 2013

  • Supported executive offices of the President of NBC Sports and the President of NBC Olympics

Intern, NBC News TODAY

September 2012 – December 2012

  • Acted as a production assistant for both live and pre-taped segments by pitching, conducting pre-production research, working on set and in control room, and editing
  • Managed customer service and acted as liaison between the public and TODAY